All Posts by Author Steve Rodriguez

Steve Rodriguez

About Steve Rodriguez

Steve is an industry veteran in the Marketing Operations space. He has spent the last 12 years helping hundreds of clients accelerate growth, maximize revenue, and achieve long-term success. From Startups to Unicorns to Fortune 100 companies, he is a trusted advisor and a dependable partner helping companies reach their goals.

Customer Data Guides

How to Set Up Customer Journey Analytics For the First Time

What’s the difference between customer lifecycle and customer journey?  The first thing we need to define is that the customer lifecycle and the customer journey begin at the top of the funnel. We’re not talking only about paying customers, we’re…