All Posts by Author Evan Dunn

Evan Dunn

About Evan Dunn

Evan Dunn runs growth marketing and demand generation at Syncari, after growth and performance marketing stints at Airwallex and Convoy.

RevOps Guides

How to Create a Lead Scoring Model

Prospecting leads is a great first step in any sales process. Qualifying (or scoring) your leads is how you value and prioritize them to build lasting relationships.  How do you identify and separate high-value leads from potentially low-yielding ones? What…

RevOps Guides

Salesforce Deduplication: How to Dedupe Data in Salesforce

Salesforce deduplication is crucial to successful go-to-market. Many organizations still run Salesforce dedupe processes manually, but more and more are turning to deduplication tools to improve data quality. Cleaning and deduping data are essential processes to ensure your sales and…

RevOps Leaders

How Metadata Built a Unified View of Their Customers

Today, Sam Bowley, Sr. Director of Revenue Operations, and the Metadata team are using Syncari to unify their customer data and build the all-important “single view of customer.” We sat down with Sam to get a glimpse into what brought…

RevOps Guides

Top 6 Alternatives to Celigo that are worth trying [Updated 2023]

What is Celigo? Celigo is an Integration Platform-as-a-Service (iPaaS) solution that enables IT to empower business teams to create, operate, and track their business processes while assuring consistent best practices, integrate data, data protection, and flexibility to fulfill the demands…

RevOps Guides

A Simple Guide to Lead Routing For Marketing and Sales Teams

What is lead routing? Lead routing, also known as lead distribution or assignment, is the process of distributing qualified leads to the best-suited sales representatives in your organization. This means qualifying leads against set criteria and assigning them to the…

RevOps Strategy

What is a Customer Data Platform (CDP)?

It’s the driving value proposition of customer data platforms (CDP). They help gather, clean, and make sense of customer data collected from various sources and software to improve and personalize sales and marketing activities to specific customer profiles. What exactly…

RevOps Guides

Workato Pricing: Is this business efficiency tool worth your money?

Workato is a top business efficiency tool for general-purpose automation and streamlines a variety of tasks, but cannot accommodate data synchronization in a stateful way across multiple applications. Workato helps businesses and IT teams connect apps and expedite business processes…

RevOps Guides

Celigo Cost: Is this Integration Platform Worth Your Money?

Celigo is a comprehensive Integration Platform-as-a-Service (iPaaS) solution that enables straightforward and quick integration, allowing organizations of all sizes to link their services. Numerous companies count on it to integrate their cloud apps and synchronize data, automate tasks, and improve…

RevOps Guides

Boomi vs Workato: Comparing which iPaaS Platform to choose?

It takes a lot of data analysis to run a business in the twenty-first century. But, with more demands than ever, project managers become overburdened. It has resulted in lowering productivity and made it harder to overcome hurdles! As a…

RevOps Guides

Tray vs Workato: Which data automation tool is better and should you get it?

TrayTrayTray and Workato are powerful platforms enabling businesses to automate their data workflows and processes. However, they have some essential differences that may make one a better choice for a particular business. In this blog, we will explore the features…

lead-to-account matching
RevOps Guides

What is Lead-to-Account Matching?

Every business must attract qualified leads to thrive. However, acquiring leads is only the start of the customer journey. Nurturing and offering personalized value to identified leads is what ensures prospective customers convert into paying customers. This is where lead-to-account…

RevOps Strategy

Toss a Coin to Your Ops Pro

As I was re-bingeing season 1 to prep for The Witcher’s season 2 release next Friday, I couldn’t help but see the parallels between Geralt of Rivia and our friendly neighborhood operations professional. Wait, that’s the wrong reference. (Probably because…

RevOps Strategy

Why Zero Trust Doesn’t Work For Ops Teams

A few years ago, a new term started to make the rounds in cybersecurity: Zero Trust. It essentially means instead of inherently trusting — at least a little — users within corporate systems, you instead make that user earn every…

RevOps Strategy

3 Things Your Ops Pros Aren’t Telling You

“My day rarely goes as planned.” Fun fact: the data you know and love in your GTM systems doesn’t just spring to life all nice, shiny, and clean. Your ops pros are the ones making it that way, and it…

RevOps Strategy

The Problems With Corporate Retail Therapy

For the past decade, a lot of us in the tech industry have heard the same terms used over and over. The, at one point rather revolutionary, “cloud-first” startups have become increasingly commonplace. Looking for a SaaS app first to…

RevOps Strategy

New Syncari Report: Organizations Are Ignoring Their Chaotic, Untrustworthy Data

Our results confirmed a number of concerning factors that are leading to rampant data chaos in organizations today: trust in corporate data is at a minimum, the increased complexity in modern software structure is causing widespread issues, and the methods…

RevOps Guides

What is Master Data Management?

As companies have evolved, the systems and applications they use have increased in both number and complexity. According to Lucidworks, corporations collect more than 7.5 sextillion gigabytes of data each day (even after regulations such as GDPR and CCPA). But…

RevOps Strategy

8 Tips to Move from an Operational Role to Strategic Role

RevOps (Revenue Operations) is becoming an increasingly important function in business, as it provides accurate, comprehensive, real-time insights and data that can help decision-makers. These tips include meeting the rising demands of data consumers, building a foundation of clean and clear…